Welcome and thank you for being a part of #tptSMsurge. It's not too late to join us; just check out the initial details about Facebook here, Instagram here, and Pinterest here.
Today is "Think it through Tuesday" and we are reflecting on the past week's focus on Pinterest.
For the past week, we've been using this checklist from the TPT Social Media Planner & Weekly Checklist. Hopefully you accomplished the "musts," the "shoulds," and maybe even the "coulds."
Take a look back at your pins from this past week. Identify the pin that had the most interaction (impressions, clicks, and repins). You can use your Pinterest analytics to help you with this (you MUST have verified your Pinterest as a business account to see your analytics). In the top right corner of your Pinterest page, click on the little gear icon and select "Analytics."
You will see a page that looks like this.
Scroll down until you see "Top Pin Impressions from the last 30 days" (all of these examples are from before #tptSMsurge).
This list only shows you information about five pins, and for me only one of those pins is actually mine, the rest are things I repinned. To see more of your top pin impressions, scroll back up to the top of your Pinterest page. Click on "More" in the box that says "Your Pinterest profile."
You will now see a page that looks like this.
At the top, you can change the date range to view your data for a specific time period.
I changed mine to just show my activity from the last 7 days. Then scroll down the page until you see "Top Pin impressions from the last 30 days." Again, you can only see 5 at first, but now you have the option to click on "See More."
And now I can see more (this screenshot just shows the top 7).
You want to look at the three columns labeled "Impressions," "Clicks," and "Repins." Impressions are the number of people who saw the pin in their feed, clicks are the number of times the pin was clicked, and repins are the number of times the pin was repinned to another board.
You can see that the first pin listed has the highest number of impressions and clicks, but not as many repins as the second pin listed. The second pin listed is also one I created while the first pin listed is something I repinned.
Now you'll have all the information you need to complete your reflection on Pinterest. We are all about celebrating successes here with #tptSMsurge, so take a screenshot of your most successful Pinterest post from the past week and add that, along with the number of impressions, clicks, and repins it received, to the image below.
You can right click and save and/or print this image for your own use. If you would like to, you can share this image on Instagram or Twitter using #tptSMsurge or on our secret Pinterest Board. To share on our Pinterest board, you must request to join the board first by filling out this Google Form. We know that many of you are conscious of not wanting to turn off buyers, so the secret Pinterest board allows only other participants in this event to see your posting. The purpose of sharing these images, besides to celebrate our successes, is to allow others to see what works well. We are all here to learn from each other.
I hope that this past week was helpful for you and increased your knowledge of how to best utilize Pinterest. Check back on this blog tomorrow or in the Facebook group for directions for the upcoming focus on Pinterest.
Got questions? Leave a comment below or here in this Google Form. And be sure to spread the word to any TPTers who might be interested in joining us as well. We look forward to continuing to connect with you during #tptSMsurge!