Think it Through Tuesday: Reflecting on Twitter {8/18}

August 18, 2015

TPT Social Media Surge is a four week event designed to help you establish your presence on social media. Join our Facebook group for all the details.

Welcome and thank you for being a part of ‪#‎tptSMsurge‬. It's not too late to join us; just check out the initial details about Facebook here, Instagram here, Pinterest here, and Twitter here.

TPT Social Media Surge is a four week event designed to help you establish your presence on social media. Join our Facebook group for all the details.

Today is "Think it through Tuesday" and we are reflecting on the past week's focus on Twitter.

TPT Social Media Surge is a four week event designed to help you establish your presence on social media. Join our Facebook group for all the details.

For the past week, we've been using this checklist from the TPT Social Media Planner & Weekly Checklist. Hopefully you accomplished the "musts," the "shoulds," and maybe even the "coulds."

This TPT social media planner and the weekly checklists will help you prioritize the steps you need to take to establish your presence on social media.

Take a look back at your tweets from this past week. Identify the tweets that had the most interaction (favorites, retweets, replies). To do this go to Twitter analytics (I could not figure out how to get to this directly from my Twitter account). If you are logged into your Twitter, your account may automatically show up. 

TPT Social Media Surge is a four week event designed to help you establish your presence on social media. Join our Facebook group for all the details.

If you are not already logged in and automatically redirected to your analytics, you will need to sign in with Twitter.

TPT Social Media Surge is a four week event designed to help you establish your presence on social media. Join our Facebook group for all the details.

Once you login to your Twitter account (I managed to remember this username/password combo), it will take you back to the first screen.

TPT Social Media Surge is a four week event designed to help you establish your presence on social media. Join our Facebook group for all the details.

Then you can click "Get started."

TPT Social Media Surge is a four week event designed to help you establish your presence on social media. Join our Facebook group for all the details.


You should now see a screen that looks like this. Your analytics for this month will be at the top (my examples are from before the #tptSMsurge). If you want, you can scroll down to see past months' analytics.

TPT Social Media Surge is a four week event designed to help you establish your presence on social media. Join our Facebook group for all the details.

Your top tweet for the month will be showing with the number of impressions (people who saw it) at the top and the number of retweets and favorites at the bottom. To see a more specific breakdown of all engagement with that tweet, click on "View Tweet Activity" at the bottom.

TPT Social Media Surge is a four week event designed to help you establish your presence on social media. Join our Facebook group for all the details.
You can see all the different ways people engaged with the tweet here, like who clicked on your profile after seeing this or on one of the hashtags that you used. When you are finished looking at this information, just click on the "X" at the top right corner of the window.

TPT Social Media Surge is a four week event designed to help you establish your presence on social media. Join our Facebook group for all the details.

If your top tweet for the month was not from this week, click on "View all Tweet activity" at the bottom.
TPT Social Media Surge is a four week event designed to help you establish your presence on social media. Join our Facebook group for all the details.

You will see a screen that looks like this, but again it is showing you data for a whole month. You want to change the time period to a week.

TPT Social Media Surge is a four week event designed to help you establish your presence on social media. Join our Facebook group for all the details.

Select "Last 7 Days" and then click "Update" at the bottom.

TPT Social Media Surge is a four week event designed to help you establish your presence on social media. Join our Facebook group for all the details.

You will now see data only from the past 7 days. If you scroll down, you will see all of your tweets listed in order of most recent, but you are interested in your top tweet for the week, so click on "Top Tweets."

TPT Social Media Surge is a four week event designed to help you establish your presence on social media. Join our Facebook group for all the details.

You want to look at the two columns labeled "Impressions" and "Engagement." Impressions are the number of people who saw the tweet in their feed, and engagement includes the number of favorites, retweets, clicks on any included links, etc. To get a more specific breakdown of the engagement, click on "View Tweet activity" for the top tweet.

TPT Social Media Surge is a four week event designed to help you establish your presence on social media. Join our Facebook group for all the details.
This window will pop up again and now you can see exact numbers for each type of engagement. Now you'll have all the information you need to complete your reflection on Twitter. We are all about celebrating successes here with #tptSMsurge, so take a screenshot of your most successful Twitter post from the past week and add that, along with the number of impressions, retweets, and favorites it received, to the image below. 

TPT Social Media Surge is a four week event designed to help you establish your presence on social media. Join our Facebook group for all the details.

You can right click and save and/or print this image for your own use. If you would like to, you can share this image on Instagram or Twitter using #tptSMsurge or on our secret Pinterest Board. To share on our Pinterest board, you must request to join the board first by filling out this Google Form. We know that many of you are conscious of not wanting to turn off buyers, so the secret Pinterest board allows only other participants in this event to see your posting. The purpose of sharing these images, besides to celebrate our successes, is to allow others to see what works well. We are all here to learn from each other.

TPT Social Media Surge is a four week event designed to help you establish your presence on social media. Join our Facebook group for all the details.


I hope that this past week was helpful for you and increased your knowledge of how to best utilize Twitter. #tptSMsurge isn't quite over yet. Join in on our closing Twitter chat tomorrow night (Wednesday, August 19th) at 9pm EST.

The Format:
9:00 Intros - Share your name, store name, and links to your social media (FB, Pinterest, IG). #tptSMsurge
9:05 Q1 You asked about scheduling Tweets and Twitter chats. Becky answered: http://goo.gl/dCdhwM. How did that help you? Any other tips? #tptSMsurge
9:15 Q2 You asked about Twitter analytics. I answered: http://goo.gl/md9OvK How did that help you? Any other tips? #tptSMsurge
9:25 Q3 - How would you rate your comfort/confidence level on each type of social media now that #tptSMsurge is over? 1= clueless, 5 = guru. (You can also share the image from the first week) #tptSMsurge
9:35 Q4 - What is your favorite form of social media now? Did it change? Why? #tptSMsurge
9:45 Q5 - Which form of social media are you still struggling with most? Why? #tptSMsurge
9:55 Q6 - Did you accomplish your goals during #tptSMsurge? What's your next move? #tptSMsurge

The Directions:
1. Log into Twitter on Wednesday, August 19th from 9-10 PM EST.
2. Search for tweets with the hashtag #tptSMsurge in the search bar.  Make sure to click “All tweets.”
3. Introductions are for the first 5 minutes.
4. Starting at 9:05, I (@literarymaven) will post questions every 10 minutes using the format Q1, Q2, Q3, etc. and the hashtag #tptSMsurge.
5.  Respond to questions using the format A1, A2, A3, etc. with #tptSMsurge.
6.  Follow any TPTers responding and who are also using #tptSMsurge.
7.  Favorite and respond to other TPTs' tweets.


You can schedule your responses to the questions ahead of time using a scheduler like TweetDeck or HootSuite (but don't forget to use A1, A2, etc. and #tptSMsurge). Links are encouraged, so be sure to use a link shortener like tinyurl, bitly, goo.gl or ow.ly  Just visit one of those links and paste your long link to shorten it for Twitter. Using images is also encouraged when relevant.


New to chats? Here are the rules:
1. Stay on topic & stay positive!
2. Please do not post or promote paid products.
3. If you arrive late, try to look through other posts before beginning.
4. Feel free to just read, like, and/or retweet.
5. Always use the hashtag #tptSMsurge, including in your replies to others.
6. Make sure your twitter feed is set to public. (Also keep in mind that Twitter is completely public – that means TPT buyers, students, parents, and administrators can and will read what you tweet.) 

Got questions? Leave a comment below or here in this Google Form.

Be sure to spread the word to any TPTers who might be interested in joining us as well. We loved connecting with you during #tptSMsurge and wish you the best of luck on social media!

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