Welcome and thank you for being a part of #tptSMsurge. It's not too late to join us; just check out the initial details about Facebook here and Instagram here.
Today is "Think it through Tuesday" and we are reflecting on the past week's focus on Instagram.
For the past week, we've been using this checklist from the TPT Social Media Planner & Weekly Checklist. Hopefully you accomplished the "musts," the "shoulds," and maybe even the "coulds."
Take a look back at your Instagram feed and your posts from this past week. Identify the post that had the most interaction (likes and comments). I decided to try out a free Instagram analytics tool online, Simply Measured. I am in no way endorsing this site as the best, it's just the one I chose after a quick Google search and it's free.
The first step was to authenticate my Instagram account, so I typed in my username as it appears on Instagram. When it recognized my username as legit, then a pop up window appeared.
This pop up window asked me to log into my Instagram and give it permission to access my data. there was a hot minute where I forgot my username/password combo, but I figured it out.
Once you are authenticated and give it the okay, the site will be connected to your Instagram and you can click "Continue."
Then the site will ask you to scratch its back in exchange for it scratching yours. The first time I ran a report it asked me to like SimplyMeasured on Twitter. This time it asked me to tweet this pre-created shout out.
And then I got this message that my report was running and would be sent to my email, which it was, very quickly.
When I clicked on the link in my email to view the report, it looked like this at the top (all of this data is from before #tptSMsurge).
Scroll down and you will see your top posts from approximately the past two months. There wasn't any way to set the date range to just the past week, so you may have to scroll through to find your post with the most engagement. You want to look at the two columns labeled "Instagram Likes" and "Instagram Comments." You can see that the first post on the list from 7-19 had the highest number of likes (30), while the second post on the list from 7-08 had the highest number of comments (21). If you click on the post, you can see the number of #hashtags you used with that post as well as the people who liked the post and commented on it. You may want to investigate how many comments are written by other people because the count does include your responses.
Now you'll have all the information you need to complete your reflection on Instagram. We are all about celebrating successes here with #tptSMsurge, so take a screenshot of your most successful Instagram post from the past week and add that, along with the number of likes and comments it received and the number of hashtags you used, to the image below.
You can right click and save and/or print this image for your own use. If you would like to, you can share this image on Instagram or Twitter using #tptSMsurge or on our secret Pinterest Board. To share on our Pinterest board, you must request to join the board first by filling out this Google Form. We know that many of you are conscious of not wanting to turn off buyers, so the secret Pinterest board allows only other participants in this event to see your posting. The purpose of sharing these images, besides to celebrate our successes, is to allow others to see what works well. We are all here to learn from each other.
I hope that this past week was helpful for you and increased your knowledge of how to best utilize Instagram. Check back on this blog tomorrow or in the Facebook group for directions for the upcoming focus on Pinterest.
Got questions? Leave a comment below or here in this Google Form. And be sure to spread the word to any TPTers who might be interested in joining us as well. We look forward to continuing to connect with you during #tptSMsurge!